S I C H T S C H I C H T

As a passionete Bicycle commuter, I used tu wear safty-vests. for kindergardeners to enhance my visability. While it helped me survive in the traffic jungle, I also felt slightly odd. But I could not find any alternative on the market that die not turn me into a construction worker. As a textile desinger, I had to take charge of this market failure. My goal was to make reflection fashionable. That's the genesis of SICHTSCHICHT.(SICHTSCHICHT holds the world record for numbers of "CH" in onde word and stands for viisble surface.CHis alos the insignia vor my home country)

Idea and implementation

Isabelle Wackernagel